Why You Need To Read The Small Print
One of the more popular Instagram tips for fashion and beauty bloggers is to tag the brand that you’re wearing something from so they will see the post and hopefully share it on their social channels, which will obviously lead to thousands of new followers for you.
Some brands will just repost pictures that have their username or hashtag attached to them, and may not ask – they may not even tell you they’re going to repost your photo, you’ll just get a notification from them tagging you (hopefully!). We’ve discussed in the past about reposting other peoples content, so
However, sometimes a brand will spot your image and ask you to reply back to them using a hashtag to give your consent. Like most people, we’ve never really given this much thought – the comment will be something like “Please reply with the hashtag #okbrand to be featured on our media channels – t&c’s: [link]” and most of us will just reply with the hashtag without reading the terms and conditions. Why wouldn’t you? It’s a brand you probably love, who have a big audience and who are asking if they can feature you in some way. You’d be crazy to say no!
That’s what we thought, until we saw Hayley Hall’s tweet this month:
These are the T&Cs of brands that leave comments on Insta pics asking to use it on their grid… "All you have to do is reply #yesbrand"— Hayley Hall (@HayleyHall_UK) November 14, 2018
Just gonna leave these horrific terms here. JUST SAY NO. pic.twitter.com/jIZcp8xNYQ
Boots will leave a comment like this:
Since links in posts and comments aren’t clickable, most people will probably just agree to the company using the image, but it’s worth looking at what you’re saying yes
As Hayley points out in a later tweet, by saying Yes, you’re giving Boots some pretty interesting rights over your work.
It’s not just Boots who do this. Other brands like Target,
Brands have found that