Instagram recently opened up their business accounts up to anyone – if you’re looking for analytics on your posts, this is a great way to be able to provide reliable figures to brands.
First, go to the settings menu, and tap “Switch to Business Profile”
You’ll be taken through some screens which we’ve shown below so you can quickly tap through them!
You’ll then need to connect your Instagram account to a Facebook page so it can pick up details like how your page should be categoried and any other details you have on there that might be relevant.
Once it’s all set up, you’ll see a little graph icon in the top right and that will take you to a screen to overlook all of your analytics.
You can also see how individual posts do by opening up the image and tapping “view insights” which will show the impressions, reach and engagement on a specific post.
Have you activated the business profile yet? Do you find it useful?