Affiliate marketing is a great way to monetise your blog without it feeling too icky and sale-y, because you’re talking about the things you already love and want to recommend to friends. Simple, right?
Here are a few tips on how to push forward and hopefully gain some extra commission…
Make it more obvious what you’re promoting
Otherwise known as a call to action, you want to make itobvious what you’re suggesting and recommending to your readers. Sprinkling in links with words like “this top” isn’t exactly going to persuade anyone to click that link, no matter how amazing the top is. Be thoughtful about where the links are placed in the post, and if you can use some graphics or photos to highlight the items further, do it!
Telling a story about why these items are a total must have is much more persuasive than just “buy this, it’s nice”. With any blog post or social media content, people are more interested in reading and following through with links when they feel a personal connection to the writer.
Mix it up
Change up the sort of blog posts you do, and how you do them to keep your readers from just skimming over the latest post. Whether it’s a certain amount of photos, or videos, or a gif of your latest outfit post, or a podcast – try out everything once and then see what does best with your audience, and mix that up.
While mixing up the content is important, you will still want it to be recognisably yours, so instead of making a lot of changes with how you edit your images and write your posts all at once, change a small thing each time and see how that performs
Choose the best networks and sites for you and your readers
A good affiliate link will be one that is not only something that your readers will genuinely love, but that you can honestly recommend – but that doesn’t mean that you can only link to items that you have personally tried out. Look at things like the reviews on an item – higher rated items are more likely to be good quality (that sounds obvious, doesn’t it?)
You can also make sure that you are linking to the right sort of stores that your readers will respond to. As you should already know by now, affiliate links work by leaving a cookie on the
Interaction is important
Building up a good amount of engagement with your readers will help you promote items that they are interested in, it will help you work out what stores they prefer to shop in, and it will encourage them to click your links. Who doesn’t want that?
Encourage your readers to provide their own experiences with the product and store and to provide any tips and tricks that helped them as this will help your other readers. You can respond to comments as well to help develop this sort of engagement and there are plugins available for WordPress where you can bring in any relevant tweets (because sometimes it’s much easier to ask the question over on Twitter)