Instagram has been a popular platform for bloggers to show off their new buys, outfits and even new post notifications, but up to now has been very difficult to monetise, thanks to Instagram not allowing clickable links in captions and comments. So how could you get round this? Before, you would have to hope that a viewer of your image would click through to your profile, click your blog link in the profile and hopefully, you’ve posted about that item and provided an affiliate link.
Bit of a faff, right? Enter rewardStyle. We’ve talked previously about why we like them – they were created to make affiliate linking for bloggers much easier, so it’s no surprise to see them creating another product to make monetistion simple.
LIKEtoKNOW.it is a way for bloggers to link their Instagram accounts to their rewardStyle accounts and therefore be able to link the things they photograph and inform their readers of exactly where something is from.
First, you’ll need to remember to save as favourites any items that you want to link to – you can do this with the LinkNinja bookmarklet on your desktop computer, or you can do this in the iPhone app by clicking the heart icon in the bottom right corner, then the search icon in the top left corner.
You’ll also need to log into LIKEtoKNOW.it with your Instagram account before making your first post, authorise access and provide your email address. If you want to link your rewardStyle account to LIKEtoKNOW.it, then head over to the apps page and link the accounts together.
Once your accounts are linked together, take the photo that you want to post and make any edits you would normally do before sending it to Instagram (To make sure that your photo is going to look exactly as you want it to, crop it to a square at this point). Open the image in the rewardStyle app by tapping the centre envelope icon and you’ll be asked to choose from your favourites (which is why you’ve been saving them) which items are in the image.
You’ll then be taken to a screen called “pre-publish” where you’ll be asked to write the caption. The hashtags and username of the special Instagram account have already been filled out for you, so just write whatever you would normally, then tap the share icon in the top right corner and send the image to Instagram. You can then edit the image in Instagram and add whatever filters, etc you want to. (We noticed that sometimes, the caption didn’t carry over into Instagram, so you might want to highlight your caption in rewardStyle and copy it to save you retyping everything again! The most important thing to include is the #liketkit hashtag. The rewardStyle app does not include any sort of disclaimers, so you might want to add that in too.)
That’s it from the publishing side of things – but how do you find out what the products are? Head to LIKEtoKNOW.it and sign in with your Instagram account, allow access to the site, and give it your email address. You can choose whether you receive emails about the items you’ve liked on a immediate, hourly, daily or weekly basis and if you can’t wait, the photos you’ve liked that are linked to LIKEtoKNOW.it already will show up when you first log in. Click the image (if you’ve got the grid layout switched on) and product images will appear underneath it – just click the product you like to head over to the website where it’s from.
Once you’ve got your account set up and you remember to do these extra steps, this will become almost second nature to you – and hopefully, you’ll see more click throughs from your viewers. What do you think though – would you use this as a reader?