OK, perhaps we’re a little late with this (although does it still count as spring cleaning if we didn’t really have a spring season this year?) but it doesn’t make it any less important. Take a little time one weekend (you know when you say you’re going to get those blog posts for the week done but really you just end up reading Twitter? You totally have time for this.)
Check which apps that have authorisation to your Twitter account.
Would you give your password out to random people in the street because they can turn your name into an anagram? Probably not. But that’s kinda what you’re doing when you allow apps to have access to your Twitter account. Do you get annoyed with your account automatically posting your horoscope, or that silly paper.li thing that no one ever looks at? Do you really need to be tweeting how many people followed and unfollowed you this week? (No one likes those btw, that should be the first thing to go!)
Head over to the Twitter applications setting page (if you’re currently logged in, this link should take you straight there) and click the “Revoke Access” button next to anything you haven’t used in a while. Don’t worry if you accidentally click “Revoke Access” on anything you currently use though – the button will change to “Undo Revoke Access”. Even if you don’t realise, it is still quick and easy to reauthorise anything as you need it.
Check your bio is up to date
Who else hates writing short bios for things like Twitter? Once we’ve got something we’re fairly happy with, we end up using across all the different social media accounts. Which is great, but then we end up not updating it for ages, and declaring to the world that we love something, we live somewhere or we do something that isn’t true any more.
Get a blank piece of paper and a pen, and start plotting out what you want to tell the world about yourself. It’s the first thing people are going to look at, so you want to concisely say that you are totes amazing. Write a long version (for things like your blog sidebar) and a more succint one for Twitter et al, and update everything. EVERYTHING.
Close inactive accounts or mark that you don’t use them
While you’re updating ALL THE PROFILES, take a few moments to think about deleting some of them. Do you really need a MySpace account any more? While you’re not using it, it seems a little pointless to keep it open, so delete!
Unfollow/unlike inactive/defunct accounts
It might seem a little mean to unfollow an account just because they’ve not updated in a few months, but if you like to only follow a certain number of people, clear out the ones who haven’t followed in a while to find some new awesome friends!
Check connections are behaving as they should
Finally, it’s related to our first point but it’s still an important one. So a blog post goes live, and you have it set to auto post to your Twitter, your Facebook page and your Tumblr account. Great, right? But your Facebook page and your Tumblr both post to your Twitter account, so you end up having three tweets publish within a minute about the same thing. Turn down the noise that you’re posting – it’s less likely to drive your followers crazy!
Has this been helpful to you? Is there anything we’ve missed that you’d recommend doing?