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  1. Great breakdown of this! I think 30,000 followers seems low to be considered a “celebrity”? Although I’m glad there are stricter guidelines for advertising medicines, as there’s something a little questionable about influencers promoting medication…

    1. I think my opinion of how many followers is a celebrity has changed quite a bit since moving – it seems like pretty much most people here have at least 10k followers!
      I’m surprised that no one complained about the Natural Cycles ads last year tbh – they felt way more potentially damaging than this sleep aid!

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