Why You Shouldn’t Pay To Work With Brands
It’s well known that blogging has become a huge industry, which means companies will get in touch with bloggers to work with them. That’s awesome, right? Someone thinks your blog is amazing and they want to send you something to review. That’s how blogger outreach has worked for a good part of the last decade.
However, there’s a growing trend of companies who are sending lots of emails out to newer bloggers asking to work with them but instead of offering goods or services to be advertised, they’re offering discounts and free delivery and they might even be mentioning the possibility of having things sent for free in the future.
You’re paying to advertise someone else.
It’s not just the cost of the products that you’re paying for in this case. Your time is valuable, and it takes time to take the photos of the items, take photos of them in use, write the post, schedule it, promote it…and all this, for the potential possibility to have something sent to you in the future for free? Uncool.
Value your time. Write about the products you love, and not just because they offered you a 20% discount to write about them. Opportunities will come in time, and you can sign up to the various blogger networks around if you’re really interested in working with companies.
How do you feel about this sort of outreach?