Why Envy Can Help Your Blog

Bonjour, Blogger! Why Envy Can Help Your Blog
This post was published 5 years ago. Some things may have changed since then - use the search function to see if anything has been posted since then, or reach out to us on Twitter if you'd like to see a more updated post!


You’ve just read that title and wondered wtf, right? We all do it, there’s that one blog that you subscribe to, and you always feel a bit jealous when you read their latest post. Turn those envious feelings around and use them for good!

Why are you jealous?

Identify what turns you into a green-eyed monster about certain blogs. Are you jealous of their photography? The way they write? How often they post? These are all things you can work on, but it’s figuring out what you want from your blog to be able to achieve that.

How can you achieve your goal?

Break it up! If you write down one big goal, then think about how that can be broken down into smaller, manageable bits. Big goals can be overwhelming, but broken down, it’s much more achievable.
So maybe you want to work on your photography. You don’t need to buy a new SLR, just learn how to use your current camera to the best of its ability. Some cameras on phones are good enough to use as a replacement!
Maybe you want to post on a more regular basis (not necessarily more often) – think about how to organise yourself. Blog planners are a good way to scribble out your ideas.
Maybe you want to review more beauty items, but can’t afford to buy the latest products? Think about how else you can get them (without being given them by PR people) – beauty boxes are a good way to get the latest hot products, or you could go to beauty counters and chat to the sales assistants. Think about different ways that you could review the products to help your blog stand out from the rest.


Now you’ve figured out what you want to achieve, you’ll know that it is achievable, and it will be less stressful for you which in turn will quell those negative nelly feelings you’ve got going on. Competition is a good thing because it makes you work at something to make it better – just make sure to turn that energy into making your work better than letting it eat away at you!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: