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  1. Nice post, Hayley. In my job I deal with PR and marketing folks every day, trying to advise them to go for an ethical, personalised approach to outreach. We even published a “best practice guide” on the subject. Getting to know a blogger through their blog and on social media is essential. And I think many bloggers would not agree with “There’s no harm in sending out mass press releases in the hope that a blogger will post it” – some of them must be very wearisome of an old-school approach like that. Keep educating the masses :)

  2. That pre written article point really stands true for me. I’ve had so many emails from people saying they’ll supply high quality content for my blog and they’ll pay me £10 for the privilege of posting it. Well, I actually like to create my own high quality content, thanks!

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