It’s something that we’re all guilty of. You’re happy with your blog, until you start looking round. That blogger looks amazing in their outfit posts. That blogger writes such eloquent blog posts. That blogger gets 50 comments on a post where they posted just a photo of a Maccy D’s burger (and yet it looks so beautiful because of their styling!) Why are you even bothering with your blog, you can never make it that amazing?
First – shut that voice up inside your head, because your blog is that amazing! Blogging is wonderful in that it allows us to peek into other peoples lives, but it’s awful because it allows us to peek into what other people want us to see of their lives.
It’s too easy to fall into the trap of comparing yourself to everyone else, but remember that you’re seeing the curated life – most people are hardly going to show you how they really look when they wake up, what they actually ate (a Birds Eye Potato Waffle and beans is never going to look photogenic, but it is pretty delicious (and you probably will sing that jingle when reading this)), and the pyjamas they wear that are faded and have a hole in a dodgy place, but are too comfortable to get rid of.
It can be easy to try to emulate other bloggers (although try not to copy too much!) but what makes your blog interesting to others is you. Show as much of your personality in your blog as you feel comfortable and readers are more likely to remember and return to your blog if you’re not just one of the crowd.
How do you get remind yourself to stay unique?