So, you’re catching up on your Bloglovin’ feed, and you get to one of your favourite fashion bloggers. Hooray! They’ve posted a new outfit post! Scroll… scroll… scroll… where’s the text to say where those shoes are from… scroll… we must be near the end… scroll… scroll… seriously – how many photos does one outfit need? Or perhaps you’re reading a beauty blog, and they’re reviewing a lipstick. Photo of the lipstick (closed). Photo of the lipstick (open). Photo of the lipstick (open, and extended so you can see the actual lipstick). Photo of the box (6 photos, actually – one of each side, including the top and bottom) Photo of lipstick in box… well, you get the idea.
Digital photography means it’s so easy to take a lot of photos (and so you should – it’s much easier to get the right photos if you take a lot of them!) but does that mean you should include all the good photos?
If you’re a fashion blogger, then you’re probably going to want 2 or 3 photos as a minimum – one should be a full length shot with the others being close ups of some detail (especially if an item has been sent to you to review). Beauty bloggers will probably want to have at least 2 photos – one of the product, and one of what the product does (of course, this is going to depend on the product – a lipstick or mascara, for example, is going to be more useful if the reader can see you wearing it, but a product like a Clarisonic might only need a photo of the item and a video of how you use it (or even a gif!) If you’re talking about a recipe, then you might want a photo of the ingredients, finished product and maybe a few of a technique that is easier to show what it should look like.
Today’s discussion is aimed a little more towards the bloggers who take their own photos for review posts, although we’d love to hear everyones opinions! What do you think is the perfect balance of photos for a blog post?