As micro influencers (usually defined as having less than 10,000 followers on Instagram), it can be disheartening to hear that you shouldn’t be trying to negotiate for more than just gifting opportunities. Of course, being gifted items and services is pretty awesome, but if you’re looking to take your profile to the next level, it’s important to start considering how you will get there.
One of the main reasons you should be considering to ask for monetary compensation as a
Creating content takes time and resources –and that’s just assuming that you’re taking your own photos or getting a friend to snap them for you! If you do things like hire a photographer,
The first thing to do when negotiating is to ask what is being expected from you and what you will receive. Of course, you’ll have your own opinions on what you’re happy to accept, but as a very general guideline – if the brand is asking for more than just one post that they
After you’ve found out what is being asked for, then the next step is to consider how much you would be happy to accept for this. If you’re unsure on where to start with compensation, make sure you check out this post where we go into more detail. If you’re stuck on how to approach brands for compensation, feel free to use these templates as a starting point:
- Thank you for getting in contact. I am interested in this opportunity, will you be compensating for this?
- Thank you for this information. My rates for (whatever is being asked for – e.g. one Instagram post with 3 images, a link in my bio for a week and 5 Stories, kept as a highlight for a month, etc) is £££. Please let me know how this sounds.
- I am interested in going forwards with this collaboration – my rates for (whatever) is £££,
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It never hurts to ask whether there will be compensation available beyond the gifting – if they say no, then you can decide whether you still want to take part. Try to avoid apologetic language when sending these sort of emails – there has been a lot of
Finally, be more open with other bloggers and influencers in the same area as you. Money is always seen as a taboo subject, but if we want to help each other more with what a reasonable amount to charge is, then we should be discussing these sort of things more. (You’ve probably seen us say this sort of thing before – last year we ran a survey to ask about how much you charge). We should be opening up these sort of discussions more – if you’re being approached by certain brands, then it’s pretty likely that your friends will be as well.