“Read More…” It’s a phrase that can change someones opinion on a blog – some love to see it and some will click that cross in the corner quicker than you can say “read more…”
If you’re a blogger who posts lots of images in each post, or if you’re writing essay length posts (although try not to do that all the time – most blog posts average at about 300 – 500 words a post, so if a reader is hit with 1000+ word posts each time, they’ll probably thing tl;dr and click away from your blog
The good thing about showing excepts from each blog post on your home page (like we do!) include your blog loading faster (a slow loading time means readers can get bored and go elsewhere) and being able to show a variety of posts (new readers can see what sort of things you blog about on a regular basis and decide if it’s interesting)
The cons of having excerpts of your posts on your homepage include it being more work for a reader to work their way back through your archives (especially if you don’t have links to previous posts on each page) and that the excerpts of each post (especially if they’re automatically generated) might not be a true representation of what you’re posting about.
It depends really on what sort of blog or website that you have. We chose to have excerpts from each post show on our home page because Bonjour, Blogger! is more of a site that you can dip into when you need something specific (also if you did want to read everything, awesome!) but on personal blogs, full posts work much better.
With regards to excerpts on RSS feeds, however, our opinion is always have full posts – allow the reader to choose how to read your blog, instead of forcing them to click over to your blog. Excerpts in RSS feeds are a sure way to lose subscribers!
What do you think? Does your blog genre affect your choice on whether to have full posts or excerpts of them on the home page?