With so many blogger networks popping up all over the place, we thought we’d speak to the one that most bloggers will have heard of, the etailPR network. We asked Emily and Kim a few questions, which hopefully you’ll find useful!
1) Tell us a little about the people behind the Blogger Network
Hello, we’re Emily and Kim, the main faces behind the etailPR Blogger Network! We’ve created the network from scratch (with the help of the etailPR web developers) over the past year in order to connect bloggers with brands who are seeking online exposure.
We’re both bloggers ourselves, (you can see Emily’s blog here and Kim’s blog here) so we feel that we know what bloggers want from a network and how it should be run – especially when working with brands. Being bloggers gives us an edge over other blogger networks, as we’ve come across most of the problems and questions bloggers ask ourselves. We hope that this is portrayed in our communication with bloggers – we aim to be really approachable and helpful!
Outside of work we both love fashion (of course), festivals and gigs, nail art and we’re a little bit addicted to Pinterest.
2) Why was the network created?
etailPR were working with a number of fashion brands who wanted to work with bloggers. As this number of brands grew, we started to realize that bloggers were being bombarded with emails asking them whether they’d like to receive samples or post about the brand. We thought it would be much easier for bloggers to have one system to arrange these samples and posts, so the framework of the network was created.
Bloggers can request to work with brands through the network, then if approved onto the campaigns they can request samples. The network also gives bloggers somewhere to input their completed posts, so minimizes the number of emails needed between brand and blogger! With a number of brands on the network, this allows bloggers to keep an eye on their arranged posts all in one place!
3) Which brands do you represent?
At the moment we’re working with Ax Paris, Little Mistress, Lashes of London, Chi Chi, Traffic People, Karma Clothing and Shopcade – however more and more brands are being added each week.
4) How has having a network of bloggers helped your clients?
Our clients have benefitted from the network by being exposed to a large number of bloggers that may not have heard about their brand otherwise. It also makes working with bloggers much easier for the brand too, they can organise all their samples, posts and statistics in one place.
5) What’s the best part about having a network of bloggers to work with?
With a large number of new bloggers signing up each day, we’re always finding new blogs that we love! This is a major job perk from our perspective, we get to chat to so many interesting bloggers every day.
7) Do you think there is a bit of overkill on having blogger networks?
There has been quite an increase in the past year or so, but we feel that we stand out from other networks due to having so many brands on board. It’s so easy to get information and work with brands in one place, so we feel that this is a positive for bloggers plus being run by bloggers adds a less corporate feel to our network.
8) Can bloggers work with other agencies/work on different campaigns with other PR’s if they’re signed up with etailPR?
Yes, we completely understand that bloggers will be approached by other brands and PR companies so working on multiple campaigns is all part of blogging!
9) What has been your favourite campaign you have worked on as the network?
Some of our personal highlights of working on the network has been organising the Ax Paris Circus event back in April, running our current competition to win £200 to spend at Shopcade plus £200 for Asos and being able to work so closely with some of our favourite brands and bloggers.
10) Finally, could you share some of your favourite blogs that we should be checking out!
We’re currently loving;
Lizzie from The Dust On The Ground
Caroline from Burkatron
Megan from What’s New Pussy Catt
Georgia from GLAM
Leanne from It’s All The Rage These Days