One of the best ways to attract readers to your blog, either via social media or searches, is to answer a question for them. Tutorials are a great way to bring people to your blog, and are a good example of evergreen content – content that is always relevant and brings in readers.
Keep it short and simple
Sounds a bit obvious really, but keeping your tutorials simple make it easier for readers to follow and will keep them wanting to read more of your tutorials. If a tutorial is frustrating to read, then people will just leave straight away. If a tutorial also has too many steps, then people will think it’s too difficult and won’t bother to read it.
Include alternative measures
Not everyone who will be reading your tutorial will use the same measurements as you – have you ever tried to follow a receipe that was all in cups and sticks when all you have are scales in grams? Super frustrating! It’s again making it as easy as possible for your readers to follow your tutorial.
This isn’t just to benefit your reader (because of course they’ll want to know where to buy something that you’re talking about) but it can also benefit you from affiliate linking, so you can earn a few pennies from any sales!
Once you’ve written up your tutorial, then go through it again to make sure your instructions make sense, or get someone else to do it for you. It’s also a good chance to check over for any typos and misspelt words!
If something happens that seems a bit strange, then make a note of it and use it to tell your readers about things that could happen, and how to fix them. You could also include in your notes how to make changes to the tutorial to change the outcome – if you’re writing up a cake recipe, for example, you could make notes on how to change the flavour.
What tips would you include?