Disclosure is one of the most important things to do as a blogger. Disclosure is defined as the act of making something obvious and a good disclosure will make it clear to your readers whether your opinion can be trusted.
While in the UK, it isn’t a necessity to disclose how you receive a product but it is good practice to do so. A good statement will not just benefit your readers, but could also help you gain more opportunities – many PR agents will be looking for those bloggers who are honest and open about what they receive for free.
What sort of thing do you need to include?
- Whether you will accept sponsored posts on the blog. If you do accept sponsored posts on your blog, you may want to make a note here whether links will be marked as no-follow.
- Whether you will accept products to review.
- Whether you are going to include affiliate links in your blog posts. Some bloggers (like us!) choose to put a little symbol next to any link that is an affiliate one.
- How will you disclose where relevant. Will you put a simple statement at the end of each post?
- Anything else you think is relevant! It’s always better to over-disclose than not say anything.
If you write a disclosure statement, you can just link to it at the end of relevant posts, rather than writing everything out again.
Let us know if you found this useful – and whether you would include anything else!