Amazon recently announced a new policy regarding linking to duplicate and faux versions of designer goods as part of their new counterfeit crimes unit.
“Amazon strictly prohibits counterfeit or infringing products in our store and you can see our long-standing seller policy here. Content linking to Amazon should not use the words “dupe,” “fake,” or “faux,” in connection with a brand name or to knowingly promote counterfeit or infringing products. Please make sure you do not use these terms in your storefront or other content. We have clarified this in our Associates policies here. To recommend stylistically similar items with no intellectual property infringements you can use language like “shop the look.” Failure to abide by our policies may result in account closure and other legal consequences.”
We’ve seen both Shopstyle and rewardStyle notifying their members of these new terms but it’s an interesting topic to consider when a large amount of influencers using these two platforms will link to products that are designer inspired.
Both affiliate platforms mentioned recommended using terms like “shop the look“, “get the look“, “inspired by” or “similar to” instead of “dupe“, “fake” or “faux” and said it would be a good idea for bloggers to look back at their previous posts to editing their language to meet these new terms.
What do you think – do you expect to see many changes in the influencers that you follow?