What Is An Editorial Calendar?

So you’ve got all these ideas of what to blog, or you have things that you have to blog on certain days, but you need a way to keep track of what’s going to be posted when, right? We find that using an editorial calendar is a really useful way to make sure you don’t end up with three posts in a row that are about the same thing!

Having an editorial calendar also means that you might be more influenced to blog on a more regular basis – if you’ve blogged on a few days in a row, then you are more likely to keep on going. It’s a theory Jerry Seinfeld apparently came up with when starting out in comedy  – he would do a certain task each day, and cross it off. When you’ve got a chain going, it’s annoying to break that chain, right? Keep going!

You may have seen in our desk post that we use a week calendar to keep track of what posts are going up when (because Bonjour, Blogger! is updated daily) but you could use any old calendar – maybe a spreadsheet that you keep in Google Docs (so it’s accessible anywhere!) or a printable one – we love the ones in this post by A Thrifty Mrs!

If you write a few posts at the weekend (or whenever you have the time), you can then schedule the posts to publish at the most effective times. If you’ve got a giveaway happening (which you’re totally using Rafflecopter for, right?), then you could schedule the post to publish at a certain time, schedule some tweets to promote it at the same time and sit back and relax!

Do you plan out your posts? Let us know what works for you!

Hayley Constantine

<p>Hayley has been blogging since before most people knew what a blog was! She started Bonjour, Blogger! in May 2013 as a way to share her knowledge and experiences – if you ever have a question, get in touch!</p>

  • Lucy @SupergoldenBakes

    I was just thinking a of planning my blogposts and a calendar would be a great way of doing it. The ThriftyMrs link however takes you to 2013 printable calendars which may not be the best idea…

    June 30, 2014 at 3:30 pm Reply

Leave a Reply