So you’ve written your blog post and that’s it, right? If only. In an ever increasingly crowded community, you need to be getting your site seen by the right people.
Well, of course you are – but what we mean by this heading is that to attract readers, old and new, your posts need to be interesting enough to share, and with a catchy headline/title to pull people in. Why should people share your links? What’s more likely to get shared – a post that’s helpful and interesting or one that feels like an obligation for product that was sent to review?
Link Link Link!
Linking to other blogs is good – not just because it’s helping other bloggers out (yay!), but because it’s getting your site seen and potentially shared. In WordPress, at least, if someone shares a link in their blog post to a blog post on a WP site, then the owner receives a pingback – that’s always nice to see as a blogger, and it sometimes brings new blogs to your attention!
Of course. Social media is probably your biggest source of traffic, and it’s worth developing one or two accounts on different networks for that reason alone (and when you get to using it on a regular basis, you might find that social media is awesome for so many other reasons!)
This week, we’ll be sharing how we keep @bonjourblogger tweeting all day – this will be useful for those of you with small businesses especially!
Share and Share-a-like
Post your link in blogger groups on Facebook to get it seen by a wider audience (but try not to overdo the posting, and follow any rules the group has – otherwise your links will be ignored, or worse, removed)
There are also sharing sites like StumbleUpon and Digg where you can post your links
This is something we should really do better ourselves but depending on your content, newsletters can be really helpful to drive traffic to your site. You could send out exclusive content to your newsletter, a digest of recent posts, or maybe even some of your favourite links from the week.
(What would you be interested in seeing from a Bonjour, Blogger! newsletter? Sign up here if you’d like to see more!)
What drives the most traffic to your blog?
I use Twitter to promote my posts. I have an instagram but I’m not very good at keeping it updated. It just takes a lot of time and energy but maybe I should rethink it and be more active :)