What Is IntelliTxt?

We’ve noticed a new kind of advertising popping up (literally!) on some of our favourite blogs, so thought we’d look into it a little closer to see if it would be useful for other bloggers.

IntelliTxt or Vibrant In-Text Ads are a form of in text advertising that turns certain words into little pop up ads. (There are also Vibrant In-Image Ads, which will put a small overlay across relevant (based on the surrounding text) images in a blog post)

Here are a few examples we’ve seen recently, one where it’s a pop up image on a certain phrase, and the other where if you hover long enough on a specific word, the entire screen was taken over with a pop up with an embedded video.



Like Skimlinks, the blogger does not control which words are hyperlinked, but they will show as a different style to the hyperlinks that the blogger has included (in this example, green with a double underline) with a little open out symbol which (we assume!) is to show that this will be a pop up.

If you never want to see these ads again, head over to the IntelliTxt ad, and follow the instructions on how to disable them. This will set a cookie on your computer which will tell each site that uses this technology to not show you any of the ads.

What do you think – a great way to make money from advertising without having lots of banner ads, or an annoying way to advertise?

Hayley Constantine

Hayley has been blogging since before most people knew what a blog was! She started Bonjour, Blogger! in May 2013 as a way to share her knowledge and experiences - if you ever have a question, get in touch!

  • Sarah Chong

    Those things bug the absolute crap out of me – they’re so wildly intrusive.

    March 4, 2014 at 4:55 pm Reply
  • Pearl Sanguine

    I came across an article the other day that I just couldn’t read because of these stupid things. I don’t like them at all…

    March 8, 2014 at 1:25 pm Reply

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