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  1. Thank you for doing a post all about ‘No Follow’ – it’s something I’ve found confusing ever since I started blogging!
    My blog’s only small at the moment, so as far as I can tell, I don’t need to worry about it until I get offered or accept a sponsored post. I hope I’ve understood that correctly! :-) x

    1. That’s what we’re here to do – make things simple to understand! Going by the Google guidelines on when to use nofollow, it’s basically links that you were compensated for (and one thing I forgot to mention was affiliate links – apparently they are already taken into account that they shouldn’t be followed, but it doesn’t hurt to mark them as nofollow), links that you can’t (or won’t) vouch for (the example given is guestbooks…how old school!) and links to things like signing up for a forum (because a search engine can’t sign up)

  2. this is great info, thank you, but won’t PR’s get annoyed with the nofollow links as that’s essentially what they’re paying you for?

    1. Hi Erica,
      In theory, yes. But a good PR person should know that these sort of links should be marked as nofollow – according to Google, these links can affect the blog it’s on, and the site it’s linking to so it’s in their interests as well.
      It’s something that you might want to discuss when agreeing to review a product. I know there are some networks out there who specify that links *should* be nofollow – after all, the PR wants your opinion on the product to sell it to your readers, it shouldn’t be about the Google rankings :)
      Let me know if this makes sense :)

  3. Pingback: Blogging Ethics: Disclosure Is Not A Dirty Word

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