Social Bluebook – How To Calculate Sponsored Post Prices

social-bluebook

Have you ever been asked what your price is for a sponsored post on your blog, or you’ve decided to make a media kit and have no idea how much to list for a sponsored Instagram post? There are lots of ways to decide how much to charge, but if you really have no idea where to start, Social Bluebook is a really good place to start.

It’s easy enough to sign up, just provide your email address and a password, and you’ll get to the dashboard where you can connect your various accounts. In the below example, we have connected our Twitter account, Instagram account and site (with Google Analytics)

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Once you’ve connected your accounts, you can adjust what you’re willing to offer in a post to get an idea of how much to charge. For example, with the blog post option, you can offer a dedicated post (where the blogger would write an original post dedicated to the brand), a guest post (which is written by someone else) or a giveaway. The price can also change dependent on what month you would upload the post, and how many photos and/or videos you’re willing to allow in the post. The options for social media depend on how many posts you’re willing to do, whether they have images and/or videos included and when you would post them.

The dashboard also gives some other useful advice on your audience breakdown, which is useful to include in a media kit. While the costs may not be what you end up charging, Social Bluebook is a good starting point if you’re unsure.

Hayley Constantine

Hayley has been blogging since before most people knew what a blog was! She started Bonjour, Blogger! in May 2013 as a way to share her knowledge and experiences - if you ever have a question, get in touch!

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