Last month, we told you about an easy way to sell ads on your blog. We can’t deny it, we really love Passionfruit Ads. It makes everything super simple for both the buyer and seller. As a buyer, you’ve got a middle man to talk to if there are any problems. As a seller, you don’t have to think about how to take payments, whether you’ve got the ads in the right order (because Passionfruit serves up their ads in different combinations each time) and when to take the ad down.
Passionfruit 2.0 was launched this week, so we thought we’d give you a brief view about what new features and changes have been made.
First up – there’s more ways that people can sponsor your blog. It’s not just banner ads any more – you can advertise guest posts, product reviews, giveaways – whatever you can think of, basically! Buyers can sponsor your whole site and events and meetups that you put on. You can also sell mentions on social media – maybe you’ve got a huge Twitter following: you can sell tweets to advertise products. If you’re any good at blog design, or banner design, or (of course) writing, sell that as well!
They’ve revamped the actual way that you buy ads as well – you can fill a basket of everything you want to buy (perhaps an ad and have it designed for you?) and put them through as one payment – no more multiple Paypal email notifications! You’ll also have a more detailed page of all your available products on the site with lots of important information on there.
The biggest change though is how Passionfruit is making their money. All ads are fulfilled by the Passionfruit servers, so obviously they need to cover their costs (and hopefully make a profit!). Instead of taking $1 of each ad sale, the advertiser will now buy a subscription, and they can set their prices to whatever they want. The advertiser can sell as much as they like – the more you sell, the better value the subscription is!
If you’re wondering if this is for you, but you’re put off by the subscription, the first month will be free. They’ve also got a special offer on that if you know it’s going to be worth you subscribing for a year, you can pay $50 until the 1st Sept. That works out to be $4 a month, which is about £2.60 per month. Brilliant!
What do you think of Passionfruit’s new changes?