When A Blogger Evolves

Photo taken from youtube.com/Sprinkleofglitter

It’s happened to us all – you start your blog out at a certain point in your life, but as time goes on, you find that describes you less and less. So what happens when they hold back what they really want to say for fear of offending others? What happens when they start being more authentic? It’s a position plenty of bloggers find themselves in at one point or another, and the decisions around how you deal with that are often far from easy.

Photo taken from youtube.com/Sprinkleofglitter

Photo taken from youtube.com/Sprinkleofglitter

You may have seen recently Louise Pentland, more commonly known as Sprinkle of Glitter, recently announced that she was “quitting” her YouTube channel. Sure, it was a bit of a clickbait-y title (aren’t most titles on YouTube though?) but she talked about how her online life had remained stagnant while her real life changed significantly. She said that as her audience had grown, there was more that she was holding back because she didn’t want to rock the boat – and that was boring her.

Instead of making a gradual shift to the new sort of content, which would be a more subtle and gentle way to introduce your audience to the new sort of content, Louise has chosen to make an announcement and make big changes in a short period of time. This can work well depending on your audience, but if you’re unsure about how your readers would take the new way of writing, it may be better to do it slowly.

How would you deal with changes like this? Have you kept things on your blog the same to keep your audience happy?

Hayley Constantine

Hayley has been blogging since before most people knew what a blog was! She started Bonjour, Blogger! in May 2013 as a way to share her knowledge and experiences - if you ever have a question, get in touch!

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