The Drum recently published the results of research carried out by , a digital marketing firm, stating that over half of bloggers spend over 10 hours a week creating content for their blog outside their full time job.
The research was carried out to tie into Social Media Week and asked over 100 bloggers about their sites and how they felt about being approached by brands looking for coverage. The results of the research are interesting as it will show brands and agencies that as bloggers, we take this little hobby of ours quite serious but are the figures truly representative?
10 hours a week is about an hour or so every day – if this is just the time taken to actually write the blog post and take/edit the photos, then this sounds a fairly reasonable number, especially for those who don’t publish daily – but as we all know, there’s more to being a blogger than just writing a blog post!
There’s the time it takes to reply to emails (which you can speed up with pre written responses, but it still takes time to go through everything and decide whether it’s relevant to you), the time you spend working on your site (redesigns, working on SEO, promoting yourself in places like Pinterest, etc) and it can even be argued that your tweets, especially in hashtag chats, are all a part of you developing your blog. (Just joining in with one or two of the chats each week will eat up a few hours of your time!)
We’d love to hear your opinion on how busy you are – how long do you spend working on your blog, and what do you consider to be work? Comment or tweet us your response!
(Oh, and because it’s Friday, and because it fitted in with the post, check out the video below from Rubber Republic about being just so busy!)