Responsible Sponsorship

With the growing amount of sponsored posts (where a company requests a follow link with specific wording in exchange for payment, in either product or monetarily), is it time for the blogging communities to self regulate?

Perhaps that seems a little extreme – a bit of background information would help. In traditional advertising, there are certain rules that advertisers and publishers must adhere to. You’ve probably seen when there’s an alcohol advert on TV or in a magazine that they usually will remind you to drink responsibly. Gambling ads will show a link to the Gamble Aware sites.

When we spoke to the ASA last year about their new guidelines relating to blogging, we asked if bloggers would be required to follow these guidelines and were told no, links to addiction support sites were not required.

But that’s the thing. Gambling is an addiction, and one that is on the increase. While you might not personally know anyone who is affected, you can never be sure who is going to be reading your blog. While it would be nice if the people requesting these sponsored posts recommended including links to organisations that can help, it’s quite unlikely.

We’re not saying that you should turn down the opportunity of a sponsored post, but don’t be afraid to say no if it’s something you feel uncomfortable advertising. (Check out SJ’s post about how to turn down a PR the polite way!)

What do you think – should bloggers be providing links to helpful organisations when dealing with these sort of links?

Hayley Constantine

<p>Hayley has been blogging since before most people knew what a blog was! She started Bonjour, Blogger! in May 2013 as a way to share her knowledge and experiences – if you ever have a question, get in touch!</p>

  • Emma

    Sometimes it does make me feel uneasy that I’m making (quite a substantial amount of) money from promoting gambling website, knowing that some people will be spiraling into an addiction. It has taken a lot of soul searching to decide what to do.

    Regardless of whether a post has been sponsored, has an affiliate link or is just my own experience, I now include the Gamble Aware logo and a link to a page on my own site (which then links to Gamble Aware and Step Change – a debt charity) on any bingo website posts.

    Whilst I may have no problem with a gambling addiction, that’s not to say a reader doesn’t. I wouldn’t go as far as placing gambling posts behind a “read more” cut, I think it is really important to take responsibility.

    I’d like to see the ASA make it a requirement to link to support sites – whether it be gambling, alcohol or anything else that’s addictive.

    March 5, 2014 at 12:30 pm Reply
  • Anon

    I really hope you don’t mind me commenting like this – I’ve had to leave my real email but due to some points, I don’t want *everyone* to know my name.

    I have a mental illness that makes my impulse control virtually non-existent. I know full well that if I were to start gambling, I would not be able to stop.

    I’m fully aware bloggers aren’t responsible for *my* – or anyone else’s but their own – health, but I also don’t think it’s that unfair for me to expect places I consider to be safe (beauty blogs and the like) to be… well, safe.

    I cannot and will not support any blogger that actively promotes gambling in any fashion, whether they include ‘useful’ links, or hide them behind a ‘read more’ or not.

    Fortunately there’s plenty more blogs that don’t promote gambling for me to read! ;)

    March 5, 2014 at 6:07 pm Reply
  • Elizabeth @ Rosalilium

    I have personally received these sponsored post opportunities on several occasions and every time I’ve turned them down, even when I was desperate for money. Because ethics aside, I don’t think the link/website is appropriate for my blog or readers. I think that this kind of sponsored post would cause some raised eyebrows and distrust on my blog. And after years of work I wouldn’t trade in my integrity for some quick cash.
    That’s not to say I haven’t or won’t do sponsored posts, but I really believe in being picky about the subject matter.

    March 5, 2014 at 8:34 pm Reply
  • Galaxia @ Hopeful Kiss | A Pink Lipstick Life!

    What an interesting discussion! My personal philosophy with my blog is: I won’t advertise if I don’t feel comfortable with promoting. Simple! I don’t think anyone should be forced to link to a help site, but if they think it’s necessary to link…maybe they don’t actually feel comfortable promoting and should rethink doing the advert at all? Thanks for sharing :)

    March 9, 2014 at 8:59 pm Reply
  • Emma T

    I’m like Elizabeth, I don’t accept gambling sponsored posts – they don’t fit with my mostly parenting blog and isn’t something I’m particularly interested in, where sponsored posts I do have on my blog have to gain my interest to be included. It also is off-putting to many readers.

    I suppose alcohol should be included in this in that it’s also addictive. I have done an alcoholic (cocktail ideas) sponsored post but it didn’t occur to me to include an advisory/guideline point. I rarely drink, so naively or not, it doesn’t really occur to me that people reading my blog could take one post with a couple of ideas on, and go on a binge drink. Maybe this post will make me rethink my disclosure and include more information.

    October 27, 2014 at 8:36 pm Reply

Leave a Reply